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Posted by great scott!

Thanks to a suggestion from @links4legends we’re strapping on our jetpacks for a bit of SEO prognostication this week. Rand offers up his take on what the future will bring for search marketers.

Will classic, content-based SEO still rule the SERPs?  Will the social graph drastically alter how results are personalized? What about query volume and traffic data: will they become major signals in the algorithms?  Will vertical search portals begin to steal users from the big three, or just get gobbled up? Will opinion-based theories die a fiery death at the hands of data-driven testing?

Who knows?! The "answers" to all of this and more await you in this week’s Whiteboard Friday (cue squiggly dissolve and space sounds).

SEOmoz Whiteboard Friday – The Future of SEO from Scott Willoughby on Vimeo.

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