HubSpot TV – Social Impressions and Engagement 2.0

September 5th, 2009

Episode #56 – September 4th, 2009
(Episode Length: 23 minutes, 40 seconds)

Intro

How to interact on Twitter: @karenrubin & @mvolpe with www.HubSpot.tv in your tweet.
Subscribe in iTunes: http://itunes.hubspot.tv/

Doing It Right

www.Jonahsgerms.com
25% conversion rate for the past year – on a joke!

Headlines

Social Media Accounts for 20% of all Ad Impressions

Social
Networking Sites Account for More than 20 Percent of All U.S. Online
Display Ad Impressions, According to comScore Ad Metrix
ComScore
reports that “social networking sites accounted for more than 20
percent of all display ads viewed online, with MySpace and Facebook
combining to deliver more than 80 percent of ads among sites in the
social networking category”
“AT&T ranked as the top
display advertiser on social networking sites in June with more than 2
billion ad impressions, which accounted for 30 percent of the company’s
total number of display ads delivered during the month”
Marketing Takeaway: Organic social network activity drives more engagement than advertising.

The $11,000 Tweet

Have You Ever Seen an $11,000.00 Tweet?
Amanda Palmer tweeted “i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherf*cker.”
#LOFNOTC
“This
was not planned, it was spontaneous. It happened because Amanda
created something and invited her fans to help her mold that creation
and share in the ownership of the finished product.”
Marketing Takeaway: Find your niche audience and engage with them!

How Companies are Benefiting from Web 2.0

How companies are benefiting from Web 2.0: McKinsey Global Survey Results
In terms of finding value in communicating with customers
51% of people found value in using blogs
48% found value in using video and
48% found value in suing social networking
Big factor driving success: integrating web 2.0 with other
technologies and processes – 75% of people who saw a benefit of web 2.0
said this was important.
Over half the companies said they were planning on increasing their investment in web 2.0 technologies.
Marketing Takeaway: Start integrating web 2.0 into your business today to get ahead of your competition.

Snail Mail Comes to Social Networks

Facebook debuts direct response ad units
“Facebook
has released a new set of direct response ad units, updating its
engagement ad platform that lets brands offer coupons and free samples
to the social network’s users.”
Chick-fil-A is running a unit
with “a call to action to “Get a free chicken biscuit now.” When a user
clicks on the link, a form solicits his or her shipping address.”
Marketing Takeaway: If you advertise, try to use direct response ads whenever possible.

NFL Throws the Flag on Social Media

NFL bans tweeting before, during, after games
“The
NFL said that it will let players, coaches, and other team personnel
engage in social networking during the season. However, they will be
prohibited from using Twitter and from updating profiles on Facebook
and other social-networking sites during games…In addition, they will
not be allowed to tweet or update social-networking profiles 90 minutes
before a game and until post-game interviews are completed. The rules
even extend to people “representing” a player or coach on their
personal accounts.”
Marketing Takeaway: Unless you are a media company. Then you have bigger problems.
Alternative Marketing Takeaway: Create as much content as you can, unless you’re a media company…

Forum Fodder

Inbound Link Discrepancy
“How
long does it take Google to recognize new inbound links? Check out this
report from website grader…it says that I have as many as 423 inbound
links. Another section
only shows that I have 259 links. Why this discrepancy? Google has been
showing I only have 259 IBL’s for a while now, even though I know I
have many more. Do they crawl Inbound Links in spurts?”

Marketing Tip of the Week: Try to find a small or niche audience that no one else is talking to, become one of them, and do something really cool for them.

Closing