Episode #48 – July 10th, 2009
(Episode Length: 19 minutes, 53 seconds)

Intro

• How to interact on Twitter: @repcor, @karenrubin with www.HubSpot.tv in your tweet.
• Also, new section “Let’s Ask Twitter” — watch out for it later in the show!
• Subscribe in iTunes: http://itunes.hubspot.tv
• Watch out for our new music video on Tuesday, brought to you by @repcor! (Starring HubSpotters @vleckas and @cantwell!)

Doing It Right: WeSeed

• Game created by Peak6, a financial services company
• The
  game is a fun, free, risk-free way for real people to learn about the
  stock market; gain knowledge, experience, and confidence; and empower
  themselves to take control of their financial lives.

Headlines

Public Relations is Social Relations

• Spinning the Web: P.R. in Silicon Valley
• Good PR pros need to develop huge networks of people on Twitter and major blogs to be effective.
•  Marketing Takeaway: Don’t limit your PR outreach to traditional media, your best influencers in social media could be more effective!

New Section: Let’s Ask Twitter

• Where do you go to find influencers online?

CP&B Put’s It All Out There

• Crispin Porter + Bogusky, an advertising design factory
• Giant digital fishing net… Collects Twitter, News and Blogs!
  Marketing Takeaway: Don’t be afraid to try new things or break new ground when generating buzz about your business.

Bathing Suits On Facebook?

• Personal details of new UK spy chief on Facebook
• David Milliband, (incoming head of Britain’s international spy agency) wears a speedo…apparently.
  Marketing Takeaway: Manage your social media profiles and what content others are publishing about you.

Google Announces Their Own Operating System

• Introducing the Google Chrome OS
  
• Specifically targeted at Netbooks
• Direct competition to Microsoft?
  Marketing Takeaway 1: Don’t worry about it with regards to your marketing. If it becomes a big enough deal, we’ll let you know.
  Marketing Takeaway 2: If you can offer free tools that people will use on an every day basis, it helps insert your brand into their everyday lives.

United Breaks Guitars

• Dave Carroll: United Breaks Guitars (YouTube Video)
• 1.5 Million Views
• Angry United Airlines customer gets attention with YouTube complaint
• DaveCarrollMusic.com
• Marketing Takeaway: Don’t undermine the power of your consumers. Listen to them because the internet makes it much easier for them to be heard!

Forum Fodder

• From Dan Ronken: “Initially closing off comments?” What is your opinion on closing off comments until a decent amount of
  readership is built? If I see a blog with large number of posts and no
  comments on any of them, it feels less engaging to me.
• Responses: “Closing
  off comments is like shutting the door in someone’s face or walking
  into a room and only talking about yourself and then leaving.”
• “No comment is like Communism.”
• “To me, a blog w/o a commenting option is a newspaper, and we all know how those are doing”
• Seth
  Godin – “I think comments are terrific, and they are the key attraction
  for some blogs and some bloggers. Not for me, though. First, I feel
  compelled to clarify or to answer every objection or to point out every
  flaw in reasoning. Second, it takes way too much of my time to even
  think about them, never mind curate them. And finally, and most
  important for you, it permanently changes the way I write. Instead of
  writing for everyone, I find myself writing in anticipation of the
  commenters…. So, given a choice between a blog with comments or no
  blog at all, I think I’d have to choose the latter.”

Marketing Tip of the Week: Empower your audience to create content for good! Even better if your best influencers create content too!

Closing

Happy Birthday HubSpot TV CoProducer, @abdinoor and VP Sales Mark Roberge!

Missed last week’s episode on July 2, 2009? View it here: Star Spangled Banner Ads and Blogging

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