Best Traffic Tips

Episode #62 – October 16, 2009
(Episode Length: 20 minutes, 50 seconds)

Intro

• How to interact on Twitter: @karenrubin, @mvolpe, @dharmesh, @bhalligan with www.HubSpot.tv in your tweet.
• Subscribe in iTunes: http://itunes.hubspot.tv/

Mailbag

• Danny Esser asked us to comment on this article showing that Twitter is not as widely used by young people.
• CHART OF THE DAY: Kids Snub Twitter
• “Just 16% of U.S. Twitter.com visitors in June were under age 25, versus 25% of the active U.S. Internet user base.”
• Marketing Takeaway: Research communities to learn if your target audience uses them or not.

Headlines

Increased Use of Content as Inbound Marketing Tool

• Survey Shows Increased Use of Content as a Marketing Tool
• 86%
  of respondents’ companies are currently creating or plan to create
  original content for their customers and prospects in the coming year.
• 81%
  believe that brands and companies can create content that is as
  engaging and informative as content created by media companies.
• 74% feel that original content and media are most effective for generating marketing ROI.
• Marketing Takeaway: Content is an important part of inbound marketing.

YouTube – Over 1 Billion Served (per Day!)

• YouTube Now a True Leviathan of Video, Cracks a Billion Views a Day
• “Three
  years to the day after Google bought YouTube, the video giant is
  routinely serving more than a billion video views per day.”
• Marketing Takeaway: You are missing out if your video strategy does not include YouTube.

Google Removes Page Rank from the Webmaster Tools

• Google Removes PageRank Data From Webmaster Tools
• Google is removing the Page Rank metric from Google Webmaster Tools.
• Marketing Takeaway: We’ve told you before not to focus on Page Rank.  So please… stop focusing on Page Rank!

Announcing: The Inbound Marketing Book!

• In Stores October 19 (Finally!)
• About the book: www.inboundmarketing.com/book 
• Inbound Marketing is an actionable how-to guide to getting found via Google with SEO, the blogosphere, and social media sites.
• Free ebook: Are the Right People on Your Marketing Team? (Analysis of DARC, excerpt of Inbound Marketing)

Marketing Tip of the Week: BUY THE BOOK!

Closing

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