HubSpot TV – Inbound Marketing Smackdown

July 20th, 2009

Episode #49 – July 17th, 2009

Episode Length: 23 minutes, 38 seconds

Intro

How to interact on Twitter: @mvolpe, @karenrubin or www.HubSpot.tv in your tweet.
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Mailbag

Doing It Right!

Headlines

Should Google Be Regulated?

The Time Has Come To Regulate Search Engine Marketing And SEO
“…well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous…”
“Imagine,
if you will, that the entire Internet is contained within a single
continent. That continent is filled with countries, states and cities.
Each jurisdiction is autonomous, relying on visitors to cross on to
their turf to engage in commerce. Now, imagine if the only way to get
into this continent involved just two methods: SEO and SEM. Let’s
further imagine that the borders to this continent were controlled by a
single company….The only real solution is disclosure. Transparency.
Those traffic generators that use rule-based algorithms to determine
result sets must publicly disclose their methodologies. That is the
means by which all businesses can compete freely in the organic and
paid search marketplaces.”
Should Google Be Regulated
Marketing Takeaway: Google is not regulated, brush up on your SEO and deal with it*.*

Best Buy Values 250 Followers

http://www.pcauthority.com.au/News/150048,follow-this-twitter-emerges-as-job-qualification-for-major-us-retailer.aspx
“Best Buy put out a job advertisement recently for a marketing graduate with at least 250 followers”
“Usocial
leads the web as the premier Twitter for hire market. At Usocial, the
going price for 1000 followers is $87, meaning a potential Best Buy
candidate could turn up for work having only invested $25 to help their
chances.”
How many Twitter followers does it take to get a job?
Marketing Takeaway: In terms of hiring, influence or authority is a better measure than raw number of followers.

The Social Influence Marketing Report

How many Twitter followers does it take to get a job?
“six out of 10 consumers don’t bother to seek out opinions of brands via social media”
“Consumers view TV ads as more trustworthy than ads on social networks.”
Marketing Takeaway:
Outbound marketing is not totally ineffective. In 1900 horses were
still the main mode of transportation, but I wouldn’t want to rely on
them for my business for too long.

Is Social Media Easy, Free and Cheap?

Debunking Social Media Myths
“a
fundamental truth to social media that many organizations
underestimate–being social means having real live people who actively
participate in your initiatives.”
Marketing Takeaway:
Encourage everyone at your company to get involved in social media on
behalf of the company and reduce the need to build a social media army.

Should You Spend Your Time on Link Exchanges?

Link exchanges: The poor man’s SEO
“Large
Internet companies spend millions on consultants and technology trying
to get their sites to rank among the highest results on Google.
Everyone else has to rely on the poor man’s search-engine optimization:
the link exchange.”
“Google’s official advice: “The best way
to get other sites to create relevant links to yours is to create
unique, relevant content that can quickly gain popularity in the
Internet community.”"
Marketing Takeaway: Spend your limited time creating and promoting great content and the links will come!

Forum Fodder

Inbound Marketing.Com Forums: Need Help in Keywords
Fran: “I’m in desperate need of help to find keywords for my business. I sell attachments to go on to liquor bottles.”
Pete:
“I’d recommend that you step back from trying to find keywords for the
product you sell, and ask yourself, “What content will attract my
buyer?”If your buyer is a bar manager, than you need to create content
that will attract that type of person. for example, you might write an
article, “10 Ways to Save Money Running your Bar” or “Most Common Local
Bar Startup Mistakes”.”
Anthony: “You definitely need to
figure out who your buyer and demographic is before proceeding and what
type of valuable content you will need to attract, inform and convert
them.”
Wordtrackr, Google Keyword Tool, SemRush.com, HubSpot Trial, SEOMoz, Microsoft AdCenter

Marketing Tip of the Week

Buy a video camera and give it to the craziest employees you have and see what they come up with.

Closing

Missed last week’s episode on July 10, 2009? View it here: Make Content Creation Your Super Power

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