HubSpot TV – Gobble Up Inbound Marketing (Thanksgiving Episode)

December 5th, 2009

NOTE FROM THE PRODUCERS: Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. Click here at 4:00pm ET today to watch the show live.

Episode #68 – November 25, 2009
(Episode Length: 19 minutes, 15 seconds)

Intro

How to interact on Twitter: @mvolpe @karenrubin with www.HubSpot.tv in your tweet.
Subscribe in iTunes: http://itunes.hubspot.tv/
No show this Friday (Thankgiving Holiday)
Everyone is always welcome to come in at 4pm to the office for the live audience.
Mike has a moustache for Movember! support him at www.MikeVolpe.com/cancerBlack Friday and Social Media

Black Friday and Social Media

HOW TO: Use Social Media to Find Black Friday Deals
Gizmodo’s #blackfriday feed has the latest posts about the best electronic deals to be had.
My
Black Friday Deals…uses the mobile photo slide show app Whrrl to
allow bloggers to take pictures of the best deals they can find in
stores and upload them to the site to be voted on by deal seekers.
Staples, Macy’s and Walmart are “leaking” deals on Twitter
DealNews
has a free Black Friday app that lets you sort deals by “Early Bird,”
“In Store Only,” and “Limited Availability,” as well as see photos of
the sale items.
Marketing Takeaway – Connect with your customers in every way possible.

The Inc 500 is Catching On to Inbound Marketing

Learning From Leaders: The Inc. 500 and Social Media Usage
“The
study found that 75% of companies who participated in the survey were
very familiar with social media in 2009, a dramatic increase over the
57% of respondents familiar with some type of social networking in
2008.”
“Forty-five percent of respondents surveyed maintained a
blog at their company in 2009 (a slight jump over the 39% in 2008 and
19% in 2007 who blogged). Of course, the same growth didn’t extend
across all social platforms.”
“A whopping 91% percent of
companies also admitted to using at least one social media tool, a
significant increase over 77% of respondents in 2008.”
Marketing Takeaway: The fastest growing companies are using social media & inbound marketing, shouldn’t you?

Google Adds a Left Navigation?

Google Testing Permanent Sidebar
“The
new interface uses a left-hand pane to display search options-but
instead of being off by default, with a link to turn on the pane, the
new search options will be on permanently, and Google will lose the top
blue bar over its results.”
Marketing Takeaway: Produce different kinds of to enhance the visibility of your company on Google search results.

LA Times Refines Social Media Guidelines

LA Times Social Media Guidelines Lead to Much More
Times updates social media guidelines
“Originally
written in March of this year the update makes sense since the 8 months
or so that have passed since the first take is like a lifetime in the
social media world. In fact, the real story here may be that the LA
Times hasn’t taken a ’set it and forget it’ approach to their social
media guidelines so please take note everybody.”
“The Times is
to be, above all else, a principled news organization. In deed and in
appearance, journalists must keep themselves – and The Times – above
reproach.”
Marketing Takeaway: Create social media guidelines for your company that GUIDE your employees but don’t stop them from creating content.

Forum Fodder

Marketing Tip of the Week: Your New Year’s Resolution should be to try something new (and we don’t mean just on the table!)

Closing