HubSpot TV – Fight Back with Special Guest @ErinWeed
Watch HubSpot TV live at 4:00 p.m. ET on Friday at www.hubspot.tv and use the hashtag #HubSpotTV
Episode #85 – March 26, 2010
(Episode length: 27 minutes, 32 seconds)
Intro
- How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@karenrubin) and Erin Weed (@erinweed)
- As always, all the old episodes are in iTunes: http://itunes.hubspot.tv If you like the show, please leave a review!
Surprise Guest! – David Meerman Scott
Special Guest – Erin Weed
Headlines
Nestle Faces Social Media Terrorism
- Nestle’s Fan Page
- Nestle / Facebook / Greenpeace timeline (in process)
- Crisis Planning: Prepare Your Company For Social Media Attacks
- Marketing Takeaway: Proactively monitor trends to prevent potential social media attacks.
- Marketing Takeaway 2: Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash.
Twitter Is a Popularity Contest
- Finally, Twitter Search to Rank Tweets by Popularity
- Marketing Takeaway: To become more visible in search engines, get on the social media train!
Google Allows Users to Block Tracking
- Cookies under fire as regulators move in
- Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future.
Forum Fodder
Marketing Tip of the Week: Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack.
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