HubSpot TV – Digital Activism with Guest Kate Brodock

November 14th, 2009

NOTE FROM THE PRODUCERS: Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. Click here at 4:00pm ET today to watch the show live.

Episode #65 – November 6, 2009
(Episode Length: 25 minutes, 23 seconds)

Intro

How to interact on Twitter: @mvolpe @repcor and @just_kate with www.HubSpot.tv in your tweet.
Subscribe in iTunes: http://itunes.hubspot.tv
Thank you to the Lansdowne for providing us with food!
- @thelansdowne
- Yelp: Lansdowne Pub
HubSpot keeps winning awards!!!
- Dharmesh Shah selected as Innovator of the Year in the 2009 Mass Technology Leadership Awards|
- Dharmesh Shah selected as a recipient of the Mass High Tech 2009 All-Stars Award for leadership in social media of New England’s innovation economy.
- SNCR Award Ceremony tonight for HubSpot’s press release experiment.
Come to our MITX Inbound Marketing Book Tweetup Next Wednesday November 10 (6-8pm)
- Click here to register!
- David Meerman Scott is coming!
- Beer, food and fun … (and it’s free.)
- Location: Tommy Dolye’s in Kendal Sq, Cambridge, MA

Guest: Kate Brodock, Girls in Tech, Otherside Group, DigiActive

You’re involved in an organization called DigiActive. Tell us a little about what they focus on, and what their vision is.
Define Digital Activism
What tools do you think are best for digital activism?
Successful Campaigns?
Girls in Tech: What is it?
How did it start? — How many chapters?
How did you grow it? What have you done?
How many members?

Headlines

Press Releases Not That Useful Anymore
Poll: Don’t trash press releases yet
Only 49% believe press releases are “as useful as ever”
33% percent said press releases are a necessary evil that won’t go away soon (in part because of SEC notification rules)
64% target their press releases most often to print outlets
Marketing Takeaway:
Public relations has been replaced by inbound marketing – creating
content and promoting that content to get people to talk about you.

Social Media Makes People More Social
Social Isolation and New Technology
This
Pew Internet Personal Networks and Community survey finds that
Americans are not as isolated as has been previously reported. People’s
use of the mobile phone and the internet is associated with larger and
more diverse discussion networks.
6% feel like they have no
one with whom they can talk about those important matters. However,
this figure (the 6%) has not grown as access to technology has
increased – it has remained virtually unchanged since 1985.
Marketing Takeaway: Find a way to encourage online and offline interaction with your customers.

University of Missouri Researchers Find Search Process Affects Cognition and Emotion
MU Researchers Find Internet Search Process Affects Cognition, Emotion
Study Reveals That Online Searches Affect Emotions, Memory
Right:
“Readers were better able to understand, remember and emotionally
respond to material found through searching compared to content found
while surfing.”
Wrong: “…Web site sponsors might consider increasing their advertising on pages that tend to be accessed via search engines”
Marketing Takeaway:
Search Engine Optimization is effective and important. People will
remember your company better if they find you during search.

Twitter Lists Go Mainstream
There’s a List for That
Create lists on your profile. Check out who has you on thier list. Ask people to get listed on their list.
Follow the HubSpotters List
Intro to Using Twitter Lists
Video on How to Use Twitter Lists
Marketing Takeaway: Create a list of your company employees, and maybe your industry influencers.