How to Create a Facebook Business Page in 5 Simple Steps (with Video!)

February 11th, 2010

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world’s largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take?

Fret no more! This short video and blog post will offer step-by-step instructions on how to set up a Facebook fan page, covering some of the reasons why you should set one up and why its interactive elements make it such a great tool for business promotion.

1. Business pages accommodate multimedia marketing content.

Setting up various tabs on your business page will allow you to organize and promote different types of marketing content, thus building a holistic company image. For example, wall posts are great for providing updates about your products and services, a tab for photos can fill in visual details and a tab dedicated to videos can showcase product demonstrations, how-to’s and other creative video content. You can add as many tabs as you want and focus them based on your marketing objectives. The ability to create tabs reflects the flexibility of Facebook pages.

2. Business pages’ customizable options allow you to manage customer feedback.

Fan participation is indispensable to a well-run business page, but as a page administrator, you can customize the ways in which you receive feedback to maximize the effectiveness of page management. You can decide whether fans can post comments, photos, and/or videos on the wall tab, and you can upload survey questions to the discussion tab to gather customer feedback on aspects of your products for which you’d like input. Careful adjustment of application settings can help you minimize time spent on cleaning spam and searching for comments that directly contribute to improving your products.

3. Business pages meet the needs of both large and small businesses for free.

Businesses of all sizes can both obtain value from Facebook pages – for free! On the one hand, big corporations can display a more accessible and personal image by promptly answering customer inquiries and posting fun photos or videos. On the other hand, small businesses and start-ups can expand their customer base by reaching out to friends and promoting content, thus lowering marketing-related costs.

Simply put, Facebook business pages are easy to use, flexible and interactive — all great reasons to justify setting one up today. We encourage you to watch the video and explore more Facebook features on your own to take advantage of this free, effective tool!

How else are you using Facebook for business?

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