Do your own due diligence
You’ve seen the ads on the traffic exchanges. Those products that promise you will have thousands of followers within 1 week of purchase. The services that will make you $1,021 in seven days. Splash pages that scream, “Pay just 5 bucks and get your own ready-made business.” No one would make promises like that unless they can deliver, right? No one in their right mind would believe such outlandish claims, would they?
Traffic exchange owners agonize over banning specific ads. We want the best for our members, no doubt about that. But is it really our decision to make for you?
Banning sites open traffic exchange owners to claims of libel and slander from the owners of the banned products and services. If we ban some sites, but not the one that cheated you, our member, then we can could be found liable for your loss. Traffic exchanges have members from all over the world. Some business practices and models are legal in some places, but not legal in others. Banning specific ads also smacks of censorship.
Traffic exchanges have hundreds to thousands of members, each with at least one site submitted for rotation. Traffic exchange owners do not have the time to investigate every single program and product submitted to them. Traffic exchange owners do not have the resources to determine which practices are legal where in the world. Traffic exchanges are advertising venues, not filters.
Traffic exchange owners agreed as a whole to ban investment auto surfs because we watched one suck in thousands of members, take their money, then collapse and disappear. We could not, in good conscience, let that happen again if we could help it. As for other services and products, we usually go by how “traffic-exchange-friendly” their web sites are. The framebreakers, the Live Agent sites, all the things that interrupt surfing, it’s a no-brainer to kick those web pages out. But something that we might think is a really bad idea, you might think is a golden opportunity.
So what does that mean for traffic exchange members? You, as the CEO of your business, the captain of your life, must do your own due diligence.
When you consider a new opportunity, do some digging. Who is behind the program? What is their track record? Do you have the resources that you need to make a success of the opportunity for you? How does it fit into your overall business? Do you have the time needed to put into using the product? Do you understand how the program works? Is support available? Does the payment structure make sense to you?
Seriously, you don’t really want me to decide what you can and cannot join, do you?
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