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Marketers are shifting their budgets away from traditional marketing channels and toward digital marketing channels. Econsultancy, in association with ExactTarget, surveyed more than 265 B2B marketers — in companies of all sizes — asking if they plan to spend more or less of their marketing budgets in 2010 on 14 different marketing tactics. While 46% of companies plan to increase their overall marketing budgets in 2010, 66% will increase their investments in digital marketing.

Digital channels make up the top 5 tactics in which marketers are investing:

1.       Off-site Social Media – 65%

2.       Search Engine Optimization – 64%

3.       On-site Social Media – 58%

4.       Email (acquisition) – 56%

5.       Email (retention) – 53%

All of these tactics work together to help you get found and draw prospects to you.

Leaving Traditional Marketing Behind:

We also see a trend in moving away from the traditional “push” marketing channels. The top 5 places marketers are looking to cut budgets:

1.       Radio – 50% decrease

2.       Television – 44% decrease

3.       Newspapers / magazines – 44% decrease

4.       Direct Mail – 30% decrease

5.       Telemarketing – 22% decrease

Marketers are getting smart and going where their buyers are — online.  So where are you going to spend your precious marketing dollars? Pulling buyers to you by using inbound marketing or pushing your message out through traditional channels?

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