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Twitter will be releasing a new feature called “Contributors,” which allows multiple users to contribute to a single company Twitter account. (Woohoo!)

Here are five business benefits to this fancy new feature:

1) Now there’s no question between choosing a personal and company account. You should have both! You will even *need* both to take advantage of this new feature.

2) The feature encourages multiple people to contribute to a company Twitter account. Twitter should never become a “burden” to a single person. By allowing multiple minds post interesting Tweets, most likely your content will more interesting to your network overall.

3) It will now be more transparent who is Tweeting what, keeping employees accountable. There have been many debates how to “manage” employees’ social media activity. Now, company account tweeters are more responsible for what they’re saying on behalf of the company; their name is there too!

4) This is a fantastic opportunity to build your company brand through the individual personalities of a company. It’s hard to engage with a faceless company logo, but easy to chat with its employees! The personality of your company will shine through the personality of your individual Tweeters.

5) This feature will be compatible with applications like Cotweet! Twitter is making it easy to integrate with the tools we’re already using. For example, when @HubSpot is using Cotweet, our individual names will appear–even though we’re not Tweeting from the Twitter.com site. 

The feature isn’t available yet, but we’re looking forward to it. Keep tuned in to both Twitter and the HubSpot Marketing blog for future updates.

What about you? Will this be helpful when managing your company’s Twitter account?

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