Archive for February 21st, 2010
The Inbound Marketing Book Charity Challenge
Thanks for visiting. Feel free to skip to the challenge if you’re not interested in the details and just want to help Room To Read.
Today’s been a super-exciting day. Early this afternoon, I got an email notifying me that “Inbound Marketing” had set a new sales record on Amazon. It was the #110 most popular book on Amazon —
across all books. Woo hoo! Exciting times! I had no idea
why we had a sudden spike in sales, but figured since we were on the verge of becoming an Amazon Top 100 book, we might as well try to push it along. So, we tweeted and Facebooked and generated what hoopla we could on a Friday afternoon.
The book kept climbing. #74, #49, #25…#17. It was the #2 business book on Amazon and the #1 marketing book. Thrilling!
And then an idea struck me, why not try to run an interesting inbound marketing experiment to promote the inbound marketing book (yes, it’s very “meta”) — and help a great cause?
The Inbound Marketing Challenge
The Challenge: Get as many people as possible to tweet a link to this article, especially the people in the list below by midnight (ET) on Sunday, February 21 2010.
The Cause: Room To Read a not-for-profit organization that transforms the lives of millions of children by focusing on literacy.
How It Works: We will donate $Z to Room To Read (up to a whopping $10,000) based on the following formula:
Z = (Number of people on list below that retweet) x $0.01 x (Total Retweets)
Example: Lets say 20 people on the list below retweet the article (more on how to make this happen a little later). Then, each retweet is worth $0.20 ($0.01 x 20). If the article gets 10,000 retweets, that’s $2,000. If all 50 people below retweet and we get 20,000 retweets, that’s 50 cents per tweet and 10,000 smackeroos for Room To Read. Cool, right? (Oh, and one tweet per customer please)
Here’s the diabolical part. My guess is many of you know a few people on the list below. Enough to where you can tweet them, and they’ll listen/respond. Every time one of us succeeds at getting someone on the list, two things happen: The per-tweet value goes up and a bunch more people will likely tweet (because as you might notice, many of the people on the list are twitter celebrities). I even made it easy for you, just use the convenient link next to each of their names. (Yes, I’m just a helpful guy).
Do Your Part: Retweet this article and try to get as many people on the list below to retweet it too. While you’re doing that, I’ll be working on tracking where we are and posting updates here. Oh, and if you haven’t read the Inbound Marketing Book yet, please go buy it on Amazon. It has helped thousands of people just like you “get found” using Google, social media and blogs. It’s also a fun, easy read. Did I mention that it’s currently the #1 marketing book on Amazon? (All profits from this promotion will also be donated).
By the way, I’ve started the list with some easy ones, but there are some harder ones further down. Lets shoot for all 50!
1) Brian Halligan 
(thanks @bhalligan)
2) Dharmesh Shah (done)
3) RoomToRead [tweet @roomtoread]
4) David Meerman Scott [tweet @dmscott]
5) Seth Godin [tweet @thisissethsblog]
6) Guy Kawasaki [tweet @guykawasaki]
7) Chris Brogan [tweet @chrisbrogan]
Rand Fishkin [tweet @randfish]
9) Jason Fried [tweet @jasonfried]
10) Brian Solis (thanks @briansolis!)
11) Todd Defren (thanks @tdefren!)
12) Gary Vaynerchuk [tweet @garyvee]
13) Robert Scoble [tweet @scobleizer]
14) Pete Cashmore [tweet @mashable]
15) Darren Rowse [tweet @problogger]
16) Tim O’Reilly [tweet @timoreilly]
17) Evan Williams [tweet @ev]
18) Jason Calacanis [tweet @jason]
19) Chris Pirillo [tweet @chrispirillo]
20) MC Hammer [tweet @mchammer]
21) Jeremiah Owyang [tweet @jowyang]
22) Loic Le Meur [tweet @loic]
23) John Jantsch [tweet @ducttape]
24) Dan Schawbel (thanks @danscawbel)
25) Laura Fitton (thanks, and great job spreadin the word!)
26) Sarah Evans [tweet @prsarahevans]
27) Om Malik [tweet @om]
28) Mari Smith [tweet @marismith]
29) Matt Cutts [tweet @mattcutts]
30) Ann Handley [tweet @marketingprofs]
31) Beth Kanter (thanks @kanter!)
32) Steve Rubel [tweet @steverubel]
33) Andy Beal (thanks @andybeal!)
34) Ashton Kutcher [tweet @aplusk]
35) Jeremy Schoemaker [tweet @shoemoney]
36) Michael Arrington [tweet @arrington]
37) Jack Dorsey [tweet @jack]
38) Scott Stratten [tweet @unmarketing]
39) Dave Winer [tweet @davewiner]
40) Fred Wilson [tweet @fredwilson]
41) Al Gore [tweet @algore]
42) Biz Stone [tweet @biz]
43) David Allen [tweet @gtdguy]
44) Chris Sacca [tweet @sacca]
45) David Pogue [tweet @pogue]
46) Chris Anderson [tweet @tedchris]
47) Kevin Rose [tweet @kevinrose]
48) John Battelle [tweet @johnbattelle]
49) Neil Patel [tweet @neilpatel]
50) Danny Sullivan [tweet @dannysullivan]
51) Joel Spolsky [tweet @joelspolsky]
52) Mitch Kapor [tweet @mkapor]
53) Chris Winfield [tweet @chriswinfield]
54) Avinash Kaushik [tweet @avinashkaushik]
I’ll keep you posted on the progress. And, if you have super-duper twitter folks that you think should be on this list, leave a comment. I can add some more on the fly.
Thanks for your support. -@dharmesh
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